Nerdful Things – Ubisoft Announces Limited Edition Assassin’s Creed Yeezys

LONDON — OCTOBER 17^th, 2017 — Today, Ubisoft has announced the ‘ACO Kicks’ collaboration with sneaker artist Dominic Lowman, of Carmeno Custom Kicks. Together, the video games publisher and Lowman have merged the worlds of Ancient Egypt and the influential Yeezy sneaker to create 16 pairs of bespoke, hand-crafted Assassin’s Creed Origins wearable sneakers, ahead of the global launch of the game on Friday 27^th October, 2017.

The sneaker design takes inspiration from the historical setting of the latest instalment in the Assassin’s Creed franchise – marrying the modern world of popular culture with Ancient Egypt in a world first. The collaboration saw Lowman researching and exploring the ancient, in-game world created by Ubisoft’s development team in Montreal, before transforming and applying these themes into his bespoke Yeezy design.

With a focus on Bayek, the lead character in Assassin’s Creed Origins, Lowman has produced a distinctive design available in white, and a black edition to reflect the overall design of the latest instalment in the franchise. 

Lowman, who boasts an Instagram following of over 60,000 ‘sneakerhead’ followers, said of the collaboration: “It’s been so cool to work with Ubisoft on designing the Assassin’s Creed Origins sneaks. For me, sneaker culture is a perfect representation of popular culture right now and it’s been amazing to merge this with a gaming franchise to create something that is not only wearable, but rich with history and a back story.”

Tom Goldberger, Senior PR Manager at Ubisoft UK said: “The collaboration with Carmeno Custom Kicks is a fantastic way to showcase the coming together of two unique creative industries. Through the collaboration, Dominic has been able to bring to life the lead protagonist of Assassin’s Creed Origins and to showcase the beautiful themes of ancient Egypt through his inspiring work.”

The exclusive sneakers will only be available to lucky competition winners. Details will be announced across Ubisoft and partner social media channels shortly, so fans can find out how to put themselves in the running to become one of the lucky few to own a pair of the one-of-a-kind ACO Kicks.

Set in Ancient Egypt at the time of Cleopatra, Assassin’s Creed Origins will take players back to the very beginning, as they discover the origins of the Assassin’s Creed itself. With an entire country to explore, from deserts to lush oases, from the Mediterranean Sea to the tombs of Giza, players will be able to uncover the lost secrets of Ancient Egypt, unearthing hidden tombs, exploring the Great Pyramids, and discovering the stories of mummies, the gods and the last pharaohs.  The game is a brand new vision for the franchise, embracing Action-RPG elements, where players level up, loot, and choose their abilities to customise their very own skilled Assassin. They will also experience a completely new combat system, allowing them to attack and defend multiple enemies at once, fighting against dangerous factions and wild beasts as they explore a gigantic and unpredictable land.

Assassin’s Creed Origins will be available on October 27^th, 2017, for the Xbox One video game and entertainment system from Microsoft, PlayStation®4 Pro computer entertainment system, PlayStation®4 and Windows PC, and on Xbox One X at its launch on November 7^th, 2017.

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Dominic Lowman Bio:

Artist Carmeno Customs, also known as Dominic Carmeno Lowman (age 28), is a professional sneaker artist, who creates bespoke designs for an array of different projects across clients, including footballers and global brands.

Based in Sheffield, England, Lowman’s creations have landed him with an Instagram following of over 63,000 – with a stream of posts showing off his custom creations. They have also been received & reposted by some of the world’s leading social media accounts, such as Hypebeast, Complex, Kicksonfire, Hypebeastjapan, Highsnobiety, sneakerfreaker, and many more.

His love & passion for sneakers has given him the ability to meet and work with some inspiring people from around the world and form great relationships for life. One of his personal highlights was receiving a message from an Adidas Design VP via Instagram, who gave three thumbs up to one of his designs.

People ask him what he hopes to achieve in the future – his answer has remained the same from the outset: Remain 100% in his craft, always be willing to learn & improve, be honest and truthful, and always be ready to push the boundaries.

To find out more about Carmeno Customs, follow @carmeno_customs on Instagram.

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